Makeup products are loved by women worldwide because they prefer to look pretty and young. The use of cosmetics is growing tremendously; thus, cosmetic brands are emerging at a fast pace in the market. Therefore, the only way to set your brand apart from others is the packaging.
Custom printed cosmetic boxes are essential to provide recognition to your brand among thousands of companies offering similar products. These boxes will give you a unique and distinct position in the market.
Moreover, eye-catching and stunningly printed cosmetic boxes will grasp the attention of the potential audience, giving more sales. Also, cosmetic boxes provide assistance to various brands for promoting their beauty and skincare products effectively.
Importance Of Custom Cosmetic Boxes
In recent times, packaging is a requirement of almost every product as it enhances the value of the items. However, the importance of packaging becomes inevitable when it comes to cosmetic products.
Moreover, there are thousands of brands in the retail market offering similar products; thus, the competition has become tough. It doesn’t matter if your business is small or large; it will always be challenging for you to get recognized.
To survive in such a hyper-competitive market, it is necessary for you to represent yourself uniquely. The perfect way to achieve a strong identity, the easiest way is custom cosmetic boxes.
Encase Beauty Products In Durable Cosmetic Boxes
However, apparently cosmetic is a small word, but it covers a wide range of beauty and skincare products. These amazing items are available in the market in a variety of forms, such as lotions, creams, gels, and powders.
Besides, these products are sensitive and prone to damage. Therefore, they demand special care. Custom cosmetic packaging work efficiently in this regard.
However, what’s better than high-quality cosmetic boxes? Good-quality cosmetic boxes reflect the standards and value of your brand. Moreover, these boxes make sure that the product remains intact and safe until it reaches the buyer.
In addition, strong and premium cosmetic packaging will save the product from environmental effects such as humidity, pollution, and effect of temperature. Beauty products that have high-quality packaging are superior for consumers among all.
It will help you to build a strong and positive image of your brand. These boxes add fineness and elegance to your products.
Entice Your Consumers With Presentable Cosmetic Boxes
The cosmetic products may be small or large. Therefore, they need packaging according to their sizes. A product packed in a proper and well-sized custom box looks more valuable. There are various options of sizes to choose correspondingly.
However, styles of boxes play an important role in increasing sales and attracting more buyers. You can opt for multiple designs such as; Tuck-end boxes, Two-piece boxes, Hexagon boxes, Sleeve boxes, and Five-panel hanger boxes.
Color Printing And Gleamy Laminations!
However, you can easily make your packaging appealing and eye-catching. The best way to do that is through color printing. Yes! Colors can play a very effective role in cosmetic packaging. It can change the perception of the buyers about your brand and product.
However, every cosmetic holds a special value for consumers. The colorful packaging can make cosmetics look more glamorous. There are two models you can choose from; The CMYK and PMS.
Moreover, adding new and creative ideas to your packaging can help you to target the potential audience. Most of the cosmetics add glow to our faces, and therefore their boxes must be glowing and shiny.
For this purpose, you can give a special and gleamy finishing to wholesale cosmetic boxes through various laminations. These finishing include; matte ore gloss coatings, embossing, debossing, spot UV, and gold or silver foiling. These fascinating boxes are noteworthy and build a positive narrative of your brand.
The cosmetic products have taken the fashion industry by a storm. There is not a single celebrity right now that do not use tons of styling and cosmetic products every single day. Inspired by them, individuals of every age group have started to bring these cosmetic products in their daily usage. Some of the major statistics, key figures and facts on the US Makeup and Fashion Industry as of 2019 are:
- A total of around 62 billion USD is generated every year through the cosmetic industry in which 2.1 billion USD comprises facial cosmetic products.
- There are more than sixty-three thousand people employed in the US cosmetic industry.
(Stats, facts, and figures are generated from Statista, a renowned online portal for statistics)
You would be thinking as to what is the relation between cosmetic products and custom cosmetic boxes, right? While it is true that cosmetic products play a hefty role in endorsing the beauty of a woman, it should not come as a surprise that custom cosmetic boxes have a big role to play in it.
The packaging is the first thing a customer sees. Upon gazing on the packaging, it piques their interest, and ultimately it convinces them into buying the product. A lot of psychological factors come into play while targeting audiences of different sorts but they should be strategized and executed accordingly.
Enough of the theoretical talking. Let us get into details and find out what needs to be done with custom cosmetic boxes. Buckle up while we walk you through a few of the chic trends needed to be followed in 2019. Let’s begin.
1 – Increase the Transparency in Custom Cosmetic Boxes:
One of the most important, if not the most important, features custom cosmetic boxes can provide is to let their customers know what they are buying. There are a ton of manufacturing styles available for that purpose. We explain two of the most salient styles that are being used these days.
- Die-Cut Window: Through a die-cut window, your customer will get an immersive feel of the product. Nothing soothes a customer more than being able to test the cosmetic product they are buying.
- PVC-Sheet Window: It is a bad practice to block the view of, let’s say, a lipstick. An individual can not know for sure what color they are buying. By applying a PVC-sheet, you could pave the way to a plethora of sales.
Different manufacturing styles are used and some companies oversimplify the design which disgusts the customers. Choose the right material, manufacturing style, and coating and you could be on your way to the top, or at least take the first step.
2 – Adjust Cosmetic Boxes Wholesale Rates to Balance the Equation:
If you in dire need of packaging but do not have the funds to entertain boxes, try ordering in bulk as some companies, like Dodo Packaging, provide wholesale rates. Not only will they cut your cost but it will also allow you to interact with the veteran designers. Shipping free samples, providing reasonable rates, and boosting your creativity in their day to day activity.
3 – Stay Updated with the Latest Trends:
Staying updated with the latest and modish trends is a compulsion. You can not ask for rain without having to deal with mud. Customization comes at a cost. If you are creating the perfect design, it comes with other responsibilities as well such as staying up to date with the latest trends, following daily news, knowing which design has been opted by a famous celebrity.
It might be an uphill task to consider working on all of these combined but let us assure you that through custom cosmetic boxes, the only thing you will get out of it is a stairway to success and innumerable sales.